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ICONIC 360 I-SHAPED DESIGN Make a bold statement with this unique, unibody TV in the shape of the letter “I”; Striking and Elegant from any angle, The Serif elevates every room and the entertainment you display as a décor piece that doubles as a shelf

QLED 4K w/ 100% COLOR VOLUME Bask in a billion shades of brilliant color with 100% Color Volume; Quantum Dot technology brings you a gorgeous picture by transforming light into vivid color that stays true, even as the scene brightens*

ANTI-REFLECTION w/ MATTE DISPLAY Now what’s on your display can look as good in the morning as it does at night with the lights on; Anti-Reflection and the Matte Display Film limits light distraction by reducing glare

DETACTABLE EASEL STAND INCLUDED Place The Serif anywhere in the room; It comes with an elegant easel stand that perfectly pairs with its stylish frame; Perfect for smaller spaces, the option to the remove its legs makes it more versatile

QUANTUM PROCESSOR 4K w/ 4K UPSCALING For each and every scene, the fast and powerful Quantum Processor 4K upgrades your viewing experience to 4K resolution, no matter the source of your content

AMBIENT MODE + Turn the blank screen into a display for captivating photos that play to your aesthetic**

QUANTUM HDR Go beyond HDTV with Quantum HDR that delivers an expanded ranges of color and contrast; With an impressive spectrum that deepens blacks and brightens whites, you’ll finally see the details in movies and shows with HDR